Mitre Footballs – The history behind the brand

In 1817 Benjamin Crook opened his tannery in Huddersfield in England, by 1888 when the world’s first football competition ‘The Football League’ was founded, the factory was already stitching footballs.

In 1949 Benjamin Crooks business became Mitre Footballs and started producing footballs and rugby balls for clubs all over the world. Ten years later the Mitre brand was expanded into cricket, soft leather and bags, sports footwear followed a year later.

1964 sees Denis Law appointed as Mitre’s first official spokesperson, the Manchester United striker being on of football’s first superstars. During 1966 Mitre became the English Football Associations first choice, meaning the FA Cup is played with a Mitre Ball for the next 40 years.

Muhammad Ali wore Mitre in his 59th professional figh against Leon Spinks in New Orleans in 1977, also in this year Stuart Pearce of Manchester City and England wore Mitre Football Boots.

In 1986 the Football League adopted the leather ‘Mitre Delta 1000′ as their official ball, closely followed by the Football Association and the Scottish Football League, meaning all UK Cup, League and international fixtures played at home are played using a Mitre Ball. This has never been repeated since.

The following year, in 1987, Mitre became the official ball supplier to the first Rugby World Cup, jointly hosted by Australia and New Zealand.

When the newly formed FA Premier League appeared in 1992, Mitre became the official ball supplier, introducing the Ultimax – the first Professional League synthetic football, and leather balls became a thing of the past.

In 2004 football star and UNICEF ambassador George Weah teams up with Mitre to donate 5,000 footballs to underpriviledged children in Liberia and 5,000 football to Iraqi children.

Mitre then goes on to launch the revolutionary Revolve football to the Football League in 2007, where each club plays with its own club coloured and badged ball – the first time this has ever happened. Mitre also re-enters the apparel market with kit deals with Ipswich Town and Huddersfield Town FC.

Mitre strives to be the people’s sports brand, built on twin foundations of heritage and technical expertise. With world class products combining the highest technical performance with a sense of history to bring the Mitre brand alive for the current generation and those to follow.

Overall, Mitre values the team. And they realise it takes two teams to make a game. So although you passionately want to win, it should never be at all costs. That would be letting the side down, both sides in fact.

It’s this quality that gives people the confidence to play.

Check out our full range of Mitre Footballs including Mitre Match Balls, Mitre Training Balls and Other Mitre Footballswww.spiresports.co.uk

Posted on June 17, 2010 at 7:44 pm by admin · Permalink
In: Footballs